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Alloy Enterprises Appoints Haleyanne Freedman As Director Of Business Development


Alloy Enterprises, inventors of a novel sheet-based additive manufacturing process for the production of aluminum components, has announced its appointment of Haleyanne Freedman as the Director of Business Development.

In this role, Freedman will be responsible for developing and directing the company’s commercial strategy, overseeing the applications engineering division, demand generation, and establishing and growing the engineering sales organization.

“Haleyanne brings a proven track record of solving customers’ most challenging technical problems with additive manufacturing,” said Andie Bedell, COO and co-founder of Alloy Enterprises. “Her philosophy of integrating sensible and scalable solutions fits seamlessly with our engineering team and she will be an incredible asset to our organization.”

Freedman has been a well-known figure in the additive manufacturing industry for several years, primarily in the polymers space. She recently worked at one of the largest resin distribution companies in North America, M. Holland, where she founded, established and directed the M. Holland 3D Printing division, a parts production and consulting business supporting the injection molding industry.

“The decision to switch from polymers to metals and join the Alloy team was an easy one,” said Freedman. “I’ve yet to see an additive technology with such incredible potential and applicability for the customers I’ve worked with for years. There is such a significant need for reliable, cost-effective aluminum components and I cannot wait to bring this game-changing technology to market.”

Freedman has a background in mechanical and polymer engineering, holding a specialization in Additive Manufacturing from MIT, and has direct experience with over 65 different printing methods and platforms. She is also the North America Chair for Women in 3D Printing, Vice Chair for Women in Manufacturing, and serves on the Board of Directors for the Society of Plastics Engineers Additive Manufacturing TIG.

“Haleyanne truly understands how to commercialize and scale AM. As soon as we met her, we knew she belonged to Alloy,” said Ali Forsyth, CEO and Co-founder of Alloy Enterprises. Nicholas Mykulowycz, CTO and co-founder of Alloy Enterprises, said: “Haleyanne’s addition to our leadership team at Alloy will help us expand into new markets and really take our business to the next level.”

Freedman is the latest addition to the Alloy Enterprises team and a strategic hire for the organization.


About Alloy Enterprises

Alloy Enterprises was founded in early 2020 by three startup veterans who recognized a supply chain problem and saw an opportunity that matched their unparalleled expertise. Within a year of invention, the company was making parts using their novel additive manufacturing system that provides high throughput of fully-dense aluminum parts, enabling manufacturers to scale from prototyping to production. To learn more about Alloy Enterprises, visit